Common Follow-Up Mistakes and How to Avoid Them to Improve Your Closing Ratio

In a competitive industry like collision repair, securing a job often hinges on the quality of your follow-up process. Unfortunately, many collision repair professionals make significant mistakes in this area, negatively impacting their closing ratios. Keep reading to discover some of the most common follow-up errors businesses make in this industry and how you can avoid them to see meaningful changes in your closing ratio.

Inconsistent Follow-Up Timing

Consistency is key when it comes to follow-ups. If your team is not following a structured timeline, you risk losing jobs to competitors who are faster. If your follow-up timing is inconsistent, your business may appear disorganized or uninterested. You can avoid this mistake by setting reminders and establishing a standardized schedule for following up.

Failing to Address Customer Concerns

When customers ask questions or express concerns during an initial consultation, failing to address these in a follow-up can erode trust and reduce the likelihood of closing a deal. Your customers want to feel heard and understood, and overlooking concerns can lead them elsewhere. Take notes during interactions, noting customer inquiries and concerns, to address in additional detail later.

Overlooking Post-Quote Follow-Ups

Providing your customer with a quote is just the beginning of the sales process. Many businesses fail to follow up after offering a quote, assuming the customer will make a decision on their own. This is a passive approach to sales that can result in many lost opportunities. A proactive approach allows customers to make quicker decisions.

Lack of Communication Channels

Do your customers know how to get in touch with you? If they struggle to contact you for a follow-up, they might choose to go elsewhere for service. Clear communication channels diminish frustration and increase customer confidence. Ensure your contact information is easily accessible and that you are responsive to all inquiries.

Collision Resources Helps You Automate the Follow-Up Process

Technology makes streamlining your follow-up process simpler than ever. Technology can reduce human errors and improve the time it takes you to respond to customers.

At Collision Resources, our scheduling software, CR Auto Scheduler^® – Estimate, allows you to automate the follow-up process, eliminating many of the above mistakes and improving your closing ratio. To learn more about our scheduling software solutions, contact us today!