How to Gain Better Reviews for Your Collision Repair Center

For your collision repair center, it is important to implement a proactive review strategy. Whether you're opening a new collision repair business, or you want to start fixing your low ratings, use the below four tips to gain better reviews!

1. Ask for Reviews with Clear Online and On-Paper Displays

Prompt people to leave you reviews and helpful feedback. Simply asking goes a long way to remind people that their reviews matter. You can display the call to action on:

• Receipts and invoices
• On a display stand on the front counter
• On confirmation emails and thank-you notes to customers once their repairs are finished

You can even train staff to ask for a review as part of their regular conversations with customers. This will encourage customers to complete the step and leave reviews.

2. Respond Promptly to Positive and Negative Reviews

Reviews are a two-way communication. Whenever you receive a review, whether positive or negative, it’s important to respond to the customer. Provide a fast response but take a little time to make sure it doesn't feel copied and pasted or generic. By responding, you'll encourage more reviews in the future. It also tells prospective customers that your business is friendly, active, and responsive.

3. Construct the Right Responses to Negative Reviews

Every business receives negative reviews and it's important to take a step back and respond to them strategically. Here are two quick tactics:

• If the negative statements are legitimate, apologize and explain how you'll do better in the future.
• If the negative review is untrue, clarify what happened as courteously as possible.

4. Provide Prompt, Automated Scheduling

One of the most important ways to secure good reviews is to provide great service. With Collision Resource's easy scheduling software, your staff and your customers can easily schedule fast and convenient appointments for assessments, repairs, and pickups. When you can deliver cars on time, you can improve your ratings and reviews. Contact us today to learn more about our software and where it fits into your business!